Invariably, when I start a discussion with things like: "$3M for a 30 second advert at the Super Bowl is ridiculous", "top tier athletes get paid way too much", or "owners, networks and players have no incentive to keep costs down"; I get enthusiastic agreement. However, when I suggest that we do something about it by boycotting the Super Bowl, I get that look like I've got two heads! "Boycott the Super Bowl"? "I've got to watch the Super Bowl". "Why would you boycott the Super Bowl"?
Well, my friends, the entire feeding frenzy that generates the obscene amounts of money is all about getting your eyeballs on a product. So, by watching the game, no matter how much you are aghast at the outlandish costs, you are contributing to the problem. Join me in boycotting Super Bowl XLVI. Don't watch it!
Wednesday, December 21, 2011
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