$254M to play baseball?????

Is there nothing that the consumer can do to stop this nonsense?? Albert Pujols is certainly a great baseball player, but this kind of contract drives the cost of everything from a seat at the stadium to the the price of a beer at the corner store. The fans are the ones that have to pay, yet we seem to have no way to control the cost. After the Super Bowl Boycott, we'll start boycotts of brands that advertise sporting events that include over priced players.