(Not So) Super Bowl

The Super Bowl is the culmination of the professional football season. 32 teams play all season to determine the two fortunate teams to meet in the final game. But that's all it is, isn't it? A game? A championship game, yes, but still just a game. Why do we have to treat it as such an epic, important event? It's entertainment for sure; but it really isn't all THAT important, is it?